RESUME
SKILLS
Digital strategy
- Social media marketing: TikTok, Youtube, Twitter, Pinterest, Instagram, Facebook Business
- Search engine optimization
- Community Management
- Web, social, and email content writing
- Email management (Mailchimp)
- Wordpress
- Adobe Creative Suite (Indesign, Photoshop, Illustrator)
- Figma and Canva
- Microsoft Office
- AP Style and publication support
- Photography
WORK EXPERIENCE
Marketing Coordinator
Virginia Department of Conservation and Recreation, Richmond VA
September 2023 - Present
- Strategizes, develops, and executes compelling social media and print marketing campaigns
- Enhances public understanding and support for Department of Conservation and Recreation and Virginia State Parks services
- Coordinates and oversees activities related to marketing campaigns such as budget tracking and collaboration with media outlets
Content Marketing Coordinator
Institute for Contemporary Art, Richmond VA
June 2022 - September 2023
- Created engaging content and posts cross-platform for 5 different social channels to generate increased engagement and attendance rates
- Facilitated email strategy, creation, and communication while managing multiple communities and publics
- Grew email subscription audience by over 10%, increased social engagement, and increased overall attendance rates
- Collaborated with event staff, development, and curatorial department to create and update website and event pages
- Orchestrated email management to a total of over 11,000 recipients
- Served as a liaison between national PR firm and multiple internal departments
- Contributed to exhibition marketing to local, national, and international audiences
- Supported artist publication and image repository organization
Facility Events Staff Assistant
Lewis Ginter Botanical Garden, Richmond, VA
July 2021 - May 2022
- Served as a face to the facility, guiding guests and clients through facility events
- Successfully communicated needs of staff and event organizers when working within teams of 50+ people
- Adhered to procedures and protocols established by supervisor for each event type
Public Relations and Marketing Intern
Lewis Ginter Botanical Garden, Richmond VA
April 2021 - August 2021
- Posted info to Garden websites and social media platforms to effectively communicate with the public
- Provided general office and project support for the PR & Marketing Dept.
- Wrote compelling copy for both blog posts, website posts, and social media
EDUCATION
PRSA Member
Richmond Chapter and Young Professionals Chapter
February 2022 - Present
Virginia Commonwealth University (VCU)
Richmond, VA
August 2018 - December 2022
Bachelor in Humanities and Science
Concentration: Public Relations
Minor: Art History
Maggie L. Walker Governor’s School for Government and International Studies (MLWGS)
Richmond, VA
August 2014 - June 2018
CERTIFICATIONS
Meta Certified Community Manager
Earned September 2023
Meta Certified Digital Marketing Associate
Earned July 2023